It’s been a little more than a year since Apple upgraded the iMac, but you couldn’t be blamed for not remembering that. “But Apple does continue to focus on the Mac and there will likely be a Mac refresh.” “The iPhone and iPad businesses are arguably more important now,” said Sterne Agee analyst Shaw Wu, who has a buy rating and $780 price target on Apple’s stock.

In fact, the last time Apple held an event in which it showed off a new Mac of any kind was in October 2010, when it unveiled a revamped model of the MacBook Air laptop and demonstrated some of the features of the OS X Lion operating system. Jackson using the iPhone 4S and its Siri voice application to help get soup delivered or prepare for a date night. Instead of Justin Long and John Hodgman, Apple now has ads with celebrities including Samuel L. PC Guy commercials, for instance, are long gone. Only Apple hasn’t been touting it that much. For Apple, it’s definitely a positive business that is chugging along.” “We continue to see more households that, when they do change a computer, they add a Mac.

“The iMac is doing pretty well,” said Stephen Baker, PC analyst with NPD Group. said that during the first three months of the year, worldwide PC shipments rose just 1.9% from last year’s first quarter. By comparison, technology-research firm Gartner Inc. In reporting fiscal second-quarter results in April, Apple said it sold more than 4 million Macs during the quarter, up 7% from the same period a year ago.

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